市场营销专业培养具备管理、经济、法律、市场营销等方面的知识能力，能在企事业单位、政府部门或广播电视等媒体机构从事经营管理、营销策划、资本运营、传媒市场研究等方面工作的高级专门人才。
此专业的毕业生可在企事业单位、政府部门或广播电视等媒体机构从事市场研究、营销策划、经营管理、项目管理和资本运营等方面工作。
课程设置
| 序号 | 英文名称 | 中文名称 | 学分 |
| 1 | Business Accounting | 商务会计 | 2 |
| 2 | Business Law: An Introduction | 商法导论 | 1 |
| 3 | Communication: Analysing and Presenting Complex Communication | 商务沟通技巧 | 1 |
| 4 | Creating a Culture of Customer Care | 客户服务文化构建 | 1 |
| 5 | Economic Issues: An Introduction | 经济学导论 | 1 |
| 6 | Economics I: Micro & Macro Theory & Application | 经济学Ⅰ:微观与宏观理论及其应用 | 1 |
| 7 | Information Technology: Applications Software 1 | 信息技术:应用软件Ⅰ | 1 |
| 8 | Managing People and Organisations | 人力和组织管理 | 2 |
| 9 | Market Research Theory | 市场调研理论 | 1 |
| 10 | Marketing: An Introduction | 市场学导论 | 1 |
| 11 | Marketing: An Introduction to Practice | 市场学:实践导论 | 1 |
| 12 | Using Software Application Packages | 软件包应用 | 1 |
| 13 | Business with Marketing: Graded Unit 1 | 记分单元1 | 1 |
| 14 | Behavioural Skills for Business | 商务行为技巧 | 1 |
| 15 | Business Contractual Relationships | 商务契约关系 | 1 |
| 16 | Business Culture and Strategy | 商务文化与策略 | 2 |
| 17 | Economics 2: The World Economy | 经济学Ⅱ:世界经济 | 1 |
| 18 | Information and Communication Technology in Business | 商务信息与通讯技术 | 2 |
| 19 | International Marketing: An Introduction | 国际营销导论 | 1 |
| 20 | Market Research Applications | 营销调研实务 | 1 |
| 21 | Marketing: Planning for a Domestic Market | 国内市场营销 | 2 |
| 22 | Preparing Financial Forecasts | 财政预算 | 1 |
| 23 | Statistics for Business | 商务统计学 | 1 |
| 24 | Business with Marketing: Graded Unit 2 | 记分单元2 | 1 |
| 25 | Business with Marketing: Graded Unit 3 | 记分单元3 | 1 |
| 市场营销专业 合计 | 30 | ||